Site Promotion Tips – Should You Use Pay Per Click Advertising in Your Marketing Plan?

Plenty of marketers talk about pay per click advertising as if it is the be all and end all of Internet marketing techniques. Well, truth be told, it isn’t. Don’t get me wrong, I do use PPC to a huge extent in my business, but I can live without it. Why? In this article, I’m going to show you why.

So in what situation should you not use pay per click advertising? Well, let’s say you want to target a keyword for your business. You find that you can easily rank among the top few websites in the organic search engine. What’s the sense then in paying for an ad spot in Google AdWords, which will result in less exposure anyway since most searchers look to the organic results? It makes no sense. You will pay no money to get in the top organic positions and you will get more traffic as well. It’s a win-win deal all around.

PPC though, can be a great way to test a niche. If you are making money by spending money on Adwords, then chances are you can probably find a way to get yourself into the organic rankings so you can reap the free traffic instead. However, if the organic landscape is too competitive, then PPC is a good way to break in and get your ad exposure.

Pay per click is also good for ‘scaling’. It will take months or even years to rank well for hundreds of keywords, but you can in a matter of hours get good ad positions using AdWords if you do it the right way. So PPC is a great way to scale up your advertising fast and with less hassle.

So the answer to the question in the title is: it depends. Use PPC as it fits in your marketing plan.

Things You Should Not Do When Using Twitter for Internet Marketing

Twitter has become one of the most efficient ways of keeping more and more people updated with your internet marketing business. There are a lot of internet marketers who have already utilized Twitter in promoting their online businesses. If you want to be able to compete with other people who have also ventured in the same business, might as well use Twitter too in promoting your products online.

I have seen a lot of articles and information about the things that you should do when it comes to using Twitter for internet marketing. Yes, it is important to know what steps you have to take and which methods you have to use so you can truly maximize the potential of this social networking site. Although, apart from knowing what you should do, it is also important to know about the things that you should especially when it comes to running a business online.

Yes, Twitter has greatly contributed in the internet marketing industry. It has evolved into becoming a venue for providing updates easily. Allow me to share with you some of the common mistakes which I have seen among other internet marketers. Hopefully, this will enable you to avoid the things that you should not when it comes to using Twitter for internet marketing.

1. Do not Tweet every single event in your daily life. This is one common mistake for a lot of internet marketers. They generate tweets almost every hour. Twitter can be a casual way of promoting your business but you have to keep in mind that if you are using this social networking site as a venue for your internet marketing business, you also have to exude an aura of professionalism. Keep your Tweets related to your business. This way, the followers of your Twitter account will know that the updates that they will be getting from you are those which are relevant to your internet marketing business. Other people might get annoyed if you tweet every singe hour of the day. Hey might lose interest because of this. So, do not overuse the power of Tweet. Do not think that frequently posting tweets will make you stand out from all other internet marketers. Or maybe it will, but not necessarily in a positive way.

2. Do not just tweet about your affiliate links or the website of your business. You could use Twitter to provide a whole lot of other vital information. Yes, it would be a great way of keeping people aware as to where they could find your website. Apart from this, use it also as a way of providing the latest news and updates that are related to what you are selling.

For example, if you are selling a product for losing weight, you might want to give updates about latest diet or exercise routine. You can provide supplementary information so that you can also establish your credibility and authority when it comes to the niche you chose for your business. You can even tweet about some famous people or celebrities who are also using the same product to even establish how good your product is. Just make sure that any information you will share with your followers are reliable, informative and useful information.

If you provide them with useful information, they would most likely keep on following your tweets because they know that they will come across with answers to their queries or other things which will help them in their daily lives. This way, you will also establish a good business relationship with your followers which you might not achieve if you will just keep on twitting about affiliate links and URLs.

3. Do not be careless with your profile pictures. Remember that with internet marketing, you do not get to meet your customers in person so they will only get to know more about you through the things which they can access through the internet. Other people use product images for profile picture. Well, yes, it could contribute to the popularity of your product but what you have to focus in is establishing yourself as a reliable and trustworthy internet marketer. You might not be able to introduce yourself well via your Twitter account if people only get to see the pictures of the products. Allow them to get to know you better by providing a good profile photo. On the other hand, choose the photo which you will place as your profile picture. Make sure that it will contribute in establishing your credibility as a person who is doing a serious online business. Do not ruin your image and reputation by posting the wrong picture.

4. Choose your words well when posting tweets. Keep your tweets mature, professional and classy. Do not ruin your reputation by using profanity. Make your tweets polite. Do not use profanity just to make your tweets interesting. It is a horrible way to go. Tweets allows you to use only a limited number of characters so use it well.

5. Do not leave your Twitter account not updated. If it is damaging for your online business to keep on tweeting about all the things you do in a day, it is also detrimental to not update your Twitter account. People would simply lose their interest on you and your business and this is something you do not want to happen when you are doing internet marketing.

These are some of the things that you should not do when you choose Twitter for your internet marketing business. Hopefully this will shed light to the things that you should avoid. This way, you would not jeopardize your reputation as an internet marketer and the credibility of your online business. You would also be able to maximize the potential of Twitter to contribute to the success of your internet marketing business.

Why Your Home Based Business Failed and What You Can Do About It

Has your home business failed and you have no idea what to do about it? First, let’s make something clear; if you are running a home based business opportunity, you are a network marketer. The network marketing company you joined made you part of their network as an Affiliate member. Whether you became an affiliate member or started from scratch to build your own business, you are using network marketing strategies in your business.Have you been overwhelmed with advice from experts and gurus about the correct, proper or best way to build your business?Do you have a home based business and you find yourself chasing friends, family, strangers, and anyone else that will listen to your sales pitch, asking friends for referrals and buying leads? It seems you are working to make someone else rich; just like you did on your former nine to five job.Don’t feel alone. Almost all of us in this network marketing, home based business industry have been there and done that. They were all tactics that were without a doubt, ineffective. We were given useless or misinformation from our up line and probably from the network marketing company posing as legitimate, when they were actually a fraud. Those are the ones that give the business a bad name and bad reputation.After using tactics from the so-called experts month after month for what seemed like years, and you never realized any positive results, it will finally dawn on you that something is wrong here.But instead of finding out what went wrong, most individuals quit after they initially fail. They give up, throw in the towel and never try to find the reasons why they were unsuccessful with their home based business.What Can You Do About It?The key is to find solutions to the reasons something went wrong and take action once you have found the solutions. Once you take action, you will be on the road to building a profitable home based business and ultimately, financial freedom.Whatever you do, don’t quit, don’t give up. Do you remember watching your child take its first steps to walk? The baby fell down on its bottom then got up and tried again. You have to apply that same strategy to your business as well. Be tenacious about your business and you will succeed.

Enough Already – How to Generate Home Based Business Leads Who Give a Damn

“One thousand leads a month minimum!”I didn’t think like that sounded like too big of a deal. After all he (my sponsor) was generating up to 5,000 leads a month. “If he’s doin’ 5,000 I know I can get at least 1,000.”Those were my initial thoughts.I came out of the gate SWINGING! Articles, videos, press releases, Twitter, Facebook, Squidoo, etc, etc.Anything that could get me traffic was something I was going to use. After all, if I was going to build a HUGE Direct Sales team I had better learn how to generate home based business leads.After 2 weeks I didn’t understand why I didn’t have 100 leads.A month went by and I really thought I was missing something…was I doing something wrong?It probably took me another 2 months to really begin to put the pieces of the entire puzzle together.You’re Doing It All Wrong!We are a part of the most amazing transformation of how Home based Business is done.We were tired of the Home meetings and Hotel gatherings. We quickly jumped online and began to build our brands and escape the world of the 97% who failed.Gone were the days of the 3 foot rule. No more nagging friends and family. And finally, I could go visit my mechanic without him fearing I was going to sell him something!But then it happened…On my journey to master how to generate home based business leads, I began to notice a pattern.People were nagging me about Business Opportunities.My inbox had turned into pitch fest Mania!These people may be from a different state, but they are definitely in my 3 foot circle!The very same reasons we had all flocked online…had followed us online!This One Breakthrough Changed The Game For Me…It doesn’t matter what you do, it matters most how you do it.So how are you going to do it?We know there are MILLIONS of people involved with Social Media. But only a small percent does wellWe know there are MILLIONS of people using Video Marketing. But only a small percent does well.The same can be said for every other strategy when learning how to generate home based business leads.If so many people are attempting but only a small percent succeed, what do you do?The Internet was going to solve the huge failure rate in the Home Business industry…right?Wrong! Anytime you try to move away from your problems something funny ALWAYS happens…you take YOU with you.The tools are different but the game is the same.So, to get you started generating more home based business leads…Here Are A Couple Things You Can Do NOW!¬∑ Get Prepared: I can’t explain how important this is. It’s said that if you want it to rain, you must first dig your ditches. Start thinking of your preparation as digging ditches. How much rain do you really want?When I say get prepared, I’m not talking about getting ready to get ready. I mean prepare for the FLOOD of business that is coming your way!What do you expect from the Super Star in your company?If you don’t offer the same, you won’t be in the game..So GET PREPARED!Being prepared ALWAYS leaves you with content. Content you can provide to your market because you’ve actually DONE it.Take for instance you are building a Top Tier Direct Sales Team.Wouldn’t it be helpful for you to develop some sort of team training? Of course it is!So do it…and DO IT NOW!!! Don’t get caught up in the “If I build a big team, then I’ll develop training.”This is the “If…Then” mentality and it SUCKSJust think, in a couple of weeks you can turn that team training into content.Maybe you did a great training about Article Marketing, or Social Media Marketing. You could turn that into a video and give it away as your Opt-in…you could do anything!Now you are offering PRIVATE TEAM TRAINING to the market…Now that’s valuable!Just remember, if you build it, they will come¬∑ Give ‘Em The Farm: I’m serious…give ‘em the best you’ve got.And no, the best you’ve got is not a watered down version of last night’s Webinar.If you really like the topic from last night’s Webinar you need to go out and put it to work. Then, come back and give honest feedback.Show some results (good or bad).Now the market KNOWS you’re in the gameI know, it sounds so boring. But, by doing this you have just done more than the other 97%.When in doubt, just ask yourself if you would click. Seriously, through the thousands of Tweets…the thousands of Facebook Posts and everything else you are drowned by. Who and what do you decide to read and listen to?I guess the better question would be WHY do you read or listen to their stuff?The answer is because you know you are always going to learn something from someone who is getting results!So Here’s The Big Bang TheoryWhen you can combine what was listed above (Get Prepared & Give ‘em The Farm) you will accidentally become a success.No, this isn’t Luck.Your constant preparation for more business has left you in a state of always DOING.Since you are always DOING you are constantly getting a result (good or bad)The more you do the better your result…and on and on and on until you actually know what you’re DOING.Now, you combine this with constantly Giving ‘em The Farm and you suddenly become the cool Dude or Chic who always has cool stuff anyone can use to get results.So there you have it, the Truth about How To Generate Home Based Business Leads. It’s far less of WHAT you do. More importantly is HOW you do it.

5 Step Formula – Make Money Being Online With Any Legitimate Home Based Business Opportunity

There is a five step formula to make money being online with any legitimate home based business opportunity. It doesn’t matter what your business is, if you are using the internet as your primary marketing medium this formula applies. The degree to which you succeed with your internet marketing business and how much income you earn will have a lot to do with whether or not you are able to attract prospects in your niche market.Step One: Traffic generation. In many traditional businesses the phrase “location, location, location” is famous. The Internet is no different. Without traffic, sales are impossible. The internet is overflowing with eager buyers for any business. And every piece of content you place online is a like a piece of real estate. The best part is you can pick and choose where your real estate is. In other words, even of you are brand new to online marketing, you can place your content right in front of existing traffic. Strategies to make money being online include social media marketing and web 2.0 sites like Twitter, Facebook, and YouTube. Interacting in forums that revolve around your target niche is another way to make money being online.Step Two: Conversion. Did you know that most work at home businesses fail miserably? Now that you have found a legitimate home based business opportunity, the question I have for you is are you going to treat it like a business? Businesses don’t succeed by chance, and when marketing online we can measure everything. Tracking our conversion rates is easy with free software like Google Analytics and it increases our ability to earn very high incomes substantially by turning marketing into a scientific process and eliminating the guessing game many home based business owners face. All conversion means is how many visitors take a specific action. It is a function, usually measured in percentages, of number of prospects taking a specific action divided by total traffic. Example: You have a web page where the main goal is to sell a low cost affiliate product to support you advertising efforts while identifying red hot prospects to build a relationship with long term. As a result of your activity on social media sites and Google AdWords campaigns your web page gets 100 visitors and 10 buy your low cost affiliate product. Your conversion rate for that page is 10%. From this place you can test a different page to increase conversions and because you are serious about making money being online, you tracked everything and you know exactly where the best traffic came from so you do more of that.Step Three: Content. The quality of your content plays a crucial role in how well you will be compensated for your time spent attempting to make money being online with a legitimate home based business opportunity. Content is articles, videos, blogposts, web pages, etc. People are tired of being sold to so I like to measure the quality of content by how useful it is toy target market. Foe example, when I am marketing my home based travel business product I try to generate content that not only engages my prospect but also enriches them, which establishes credibility for myself. When I am marketing my home based travel business opportunity I am sure to give away lucrative marketing secrets for free as this attracts potential partners to me before my competitors. Don’t be greedy or stingy with your prospects, education is the highest form of marketing, especially online.Step Four: Building a list. Most internet marketer and work at home entrepreneurs have figured this out by now, and it is also surprising how many are not doing it. Your first goal with all of your traffic should be to convert them into a subscriber to your list by submitting as little info as an email address in return for some kind of information. If they are buying from you their contact info has even more value. A simple tool called an autoresponder makes it easy to build relationships with and market to everybody on your list. Many that won’t buy from you at first will buy from you over and over if you continue to provide them with quality educational content via your autoresponder. Remember, these are people who expressed am interest on your niche so make you their go to expert.Step Five: Monetization. This is the simplest part of the formula. If you get really good at the other four steps of the formula, you will literally rake in cash every time you do nothing more than recommend or suggest a product or service to your list. As long as it is relevant and has a price attached to it, sales will occur. And if the value exceeds the expectations of your buyers, you will be able to sell to the same customers over and over again for years to come.So the formula is traffic + conversion + content + build a list + monetization. If you choose the right legitimate home based business opportunity and you get skilled at each part of this formula you will certainly be able to make money being online.

Don’t Operate Your Small Business Like It Is Small!

With 46% of small businesses failing within the first 5 years, they simply cannot afford to operate “small” any longer. Big businesses, aka Fortune 500 companies, understand the value of setting up a business with predictable, manageable systems and having the necessary framework in place to ensure profitable and productive results.

The 7 Big Business Tools:

There are 7 tools that all big businesses use within their organizations to ensure higher profits, higher quality, and increased customer satisfaction. Applying these tools to your small business will increase your chances of staying in business longer and give you more control of its operations, profitability, and get you out of a “small” business mentality.

1. Organizational Charts

Organizational charts outline the functions that are required for a business to run on a day-to-day basis, as well as the person responsible for that function. This tool determines the “Who” of the business. Organizational charts also drive accountability for each area of the business and outline clear responsibilities.

Big businesses have figured out that while it is important to have people lead each of the functions, it is even more important to make sure the skill level and competencies of that person match the role. As a majority of small businesses typically have a small staff, roles are often filled by whoever is available. This mistake could lead to inefficiency and prevent the business from operating at its peak level. Completing an organizational chart will help identify the gaps that exist in the skill set of current employees and should be developed even when there is only one person in the business. This activity will allow for future growth as the business is expanded to include more and more employees.

Remember: The more times one name appears in an organizational chart, the less productive and effective it will be!

2. Operations Manuals/ Procedures

Operations manuals and procedures document the tasks that are to be done within the business. Use this tool to capture the “What” of your business. This will serve as a step-by-step guide on how to complete each task and give clear expectations of how your business is to run. This documentation can also serve as a training aid for new employees, allowing them to ramp up faster, and reduce the amount of time you have to spend training. This tool will reduce the variability in output and quality that can occur when employees are allowed to do it their own way, in effect making it their business.

If there are no employees within your business, use procedures to help you become more efficient by performing tasks the same way, every time. You will also reduce wasted time remembering how you completed a task previously.

Be sure to review your operations manuals and procedures periodically for relevancy and areas of improvement. Have you found another way of doing things more efficiently? Does the task take a significant amount of time? Look for steps that may be duplicated, can be removed, or take a lot of time to complete. Conducting this review will lead to continuous improvement within your business.

3. Business Systems

Given the complexity in most big businesses, they always have systems in place to make sure their operations are set up to flow smoothly and reduce the chaos that can occur when there are so many functions and employees. Small businesses can take advantage of the benefits of having a systemized business as well. Systems are no more than how the tasks and functions interrelate to deliver a completed product or service. Having a system in place allows you to produce the same quality results every time, which in turn leads to increased customer satisfaction. You can describe this as the “How” of your business.

For businesses with only one person (the owner), set up business systems that automate some of the key tasks. This will give you more freedom to work your on business and strategize, rather than in your business doing a lot of the mundane tasks. You will find that you will have more time to grow your business when most tasks are systemized. Business systems produce a highly organized business and can also be used as an effective management tool for owners since feedback can be gained about your business performance when things don’t work as expected.

4. Process and System Audits

Auditing your processes and systems asks the question “Are we doing what we say we are going to do?”. When you have taken the time to document the key tasks in your business, it makes sense to periodically review whether or not the procedures are being followed. If they are not, then find out why. Auditing allows you to qualitatively measure how well your business is performing.

Take it one step further, and check for the effectiveness of the system, not only the compliance to it. An easy way to do this is to look at your customer satisfaction measures, the number of errors or defects you are getting, and how easy it is to follow your process. Often times, while all of the procedures are being followed, they may not be producing the results that are intended, so auditing can help you uncover these issues.

Use auditing within your organization to drive accountability, and make following the process a habit. Not only will you improve the efficiency of your business system, but you will continue to make your business better, meet your customer expectations, and consistently meet business goals.

5. Key Metrics and Reporting

Metrics are the key data that you need to make business decisions. As the old adage implies, “you cannot manage what does not get measured”. Your key metrics are a snapshot of how well you business is performing. Use these measures to quantitatively assess your output.

An easy way to determine what your key metrics should be is to ask: What do my customers want? What is important to them? The answers to these questions will be become the standards by which you measure your business. Other metrics can include weekly sales goals, revenue goals, or the number of calls made to prospective clients.

After key metrics are determined, institute a regular reporting of the results and look for trends upward or downward that need correction. Use dashboards that can be set up easily in an Excel spreadsheet program for quick access to the data and results. Also, be sure to tie the metrics to the functions in your business to increase accountability for the results.

In addition, consider using your metrics and reports as a communication tool to clients and prospective clients. Show how you differ from your competition, and what you can do for them relating to customer service levels, response time, or any other measure most important to that audience.

6. Six Sigma Process Improvement

A highly utilized efficiency tool used in Fortune 500 companies, Six Sigma is a data-driven methodology for reducing the number of defects within a business system. It will demonstrate quantitatively how well a process is performing and focus on variation (what the customer sees and feels) reduction.

Big businesses use Six Sigma to reduce lead time, excess labor costs, and processing times, saving them millions of dollars annually. Small businesses can also realize the benefits of applying this process improvement tool in the same way. Use of the tool increases customer and client loyalty as they know what they are going to get every time.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.